The word “content” is bandied around the web by marketers who want to sell you content as a marketing weapon. Of course, content is necessary, but content for content’s sake gets you nowhere.
Three issues you should be aware of when creating a content strategy:
- Written content delivers in a big way, but it has to be good because there’s so much clutter out there.
- Visual content is critical.
- Amongst the competition, you need quality content consistently to stand out.
I am a writer and a content strategist. I provide researched, thoughtful content that is aligned to your industry and takes into consideration your competitive landscape. I am the furthest thing from a content farm. I research and write all of the content I deliver myself.