I spent 15 years in Sales and Sales Management; I am a sales professional to my very core. This is valuable to you because the writing and content strategy I execute is intended to sell you, ideas, your company, or your ideas. Too many people lose sight of the fact that their blog, website, product literature etc. is intended to sell. That’s what I keep you focused on.
When I studied for my MA in English Literature, the internet had not yet been born. Its birth and the growth of social media have meant that powerful, clear, written communication is essential. I combine my business acumen and understanding of digital marketing to create sales and content strategies for business and thought leaders.
Content development & strategy, written content, and editing are my primary areas of expertise. I write under my own name, ghost write, and serve as an editor for thought leaders in the areas of:
- Sales and Sales Management
- Small Business
- General Business Insights
- Generational Insights
- Diversity in Business
My work has been published on many prestigious sites, including Entrepreneur, Huffington Post, Ragan, SAP and Forbes. I also create concepts and strategy for writers if you need assistance with conceptualizing stories. I can also create a strategic plan for your blog, including content strategy, white papers and more substantial content from your existing work.
In recent years, I have been focused on generational insights, and I loudly refute many of the gross generalizations marketers love to share as truths. I founded a Millennial Think Tank to debunk many of the popular myths about Millennials. I also write and speak on diversity in business issues.
What I Can Provide:
- Content Strategy and Coaching for your blog.
- Blog Posts and Articles
- Blog Editorial Calendar Research & Creation
- Substantive Editing
- White Papers
Get in touch to discuss any of my services.
Much of my work is included on this site, but you can also find me on:
Generational Insights: I have been doing qualitative research on generational issues for the past three years; I currently run NEXT: A Millennial & GenZ Think Tank on blab twice a month. I speak on Millennials and the somewhat mythic generational divide in the workplace.
Diversity at Work: One of my big passions is diversity and the enrichment in brings. I speak on both the facts about diversity and its impact on work culture, and pragmatic solutions to implement it within an organization so that it takes hold.